张亮与杨国福,大众与保时捷…这些品牌原来都“有一腿”

国内新闻 阅读(1048)
广告女王(ID:adqueen)

作者:燃烧

4abcbc9376904e9297e72aea78344a59

圈主最近听过最打破认知的消息就是

张亮是杨国福的外甥?

65dc823f74184c09bef2d404d641f217

没错,说的就是麻辣烫两大巨头!

(不是天天的爸爸哦)

很多人曾卷入过

“张亮和杨国福哪家麻辣烫更好吃?”的争论中

谁成想,人家原来就是一家人!

e089b7d06cf04a00a95ced01bff8a86a

划重点:“张亮是杨国福的外甥,另立门户前,在舅舅杨国福那里负责炒麻辣料,一干就是三年多,出来后自己单干创立张亮麻辣烫”

其实除了它们

很多品牌之间

都有着千丝万缕的“裙带关系”

我们今天来盘盘

c7c16d1631f3448791ed45a784209ea7

快递行业:我们都是一家人

收发快递,最常用的这几个:申通,中通,圆通,韵达.也是“亲朋好友一家人”

ebc257677b3d45f1831f6ecd3e3bdd6f

这一圈的关系捋下来

圈主已经脑补出了一部剧.

讲真,电视剧都不敢这么编!

8894b2b4aad1426e81e0b497283efe7a

汽车行业:谁没准是谁的爸爸

大众:布加迪,宾利,奥迪,保时捷.都得管我叫爸爸对了,兰博基尼得叫?乙?

XX

276644e72aab4f8fbf937c5b881c2165

法拉利和玛莎拉蒂是“兄弟”

74faf1809b744d3498bb2fca16956f96

通用汽车公司来自美国,上海通用汽车有限公司由上海汽车集团有限公司和通用汽车公司(也是混合汽车公司)共同出资。

75e16639a374462e9ed8e6ce10364466

相比之下

宝马的“家庭关系”相对简单

a38aaae77ede4dc1bd8a1c213653e481

乳业:“王子的复仇”

最近,蒙牛和伊利的相互撕裂使我们目瞪口呆。很多人都知道这两个乳制品品牌长期存在不满,但他们并不一定知道。据消息人士透露,这两个品牌是其中之一。

4a997fb9a3c34e488f26a46adf6dc22b

手机行业:蓝色和绿色赢得战斗

OPPO和VIVO都属于段永平领导的段炳平所拥有的行业。然而,由于市场需求和企业战略调整,它现在已经完全独立,每个都有自己的业务,并且在营销方面存在竞争关系。

22fa6188cf0a474b847e78aa113b89b8

每日行业:瞧我我人子

为了讨论“家庭人口”,估计没有哪个行业可以与日常行业竞争。这些日用品品牌正在捡起其中一个,是一个庞大的“着名家庭”体系。

2e213fc07fca47f5828831d15cbf4c24

.

品牌之间关系的原因主要分为三点:

首先,像张亮和杨国富这样的商人是相互关联的;

Second, the “advanced” relationship between mergers and acquisitions caused by the brand development strategy;

The third is determined by the “father” brand relationship between the corporate brand and the product brand, such as the above mentioned automobile brands and P&G and other daily necessities brands.

In addition to the infighting caused by “competition for family property”, the “relative relationship” between the brand family and the Wan Shixing makes it easier for brands to break through barriers such as geography, industry and positioning, realize resource integration in the target field, and expand the brand itself. Has a profound impact.

If you want to know more information and enter the operational exchange group, please search for the WeChat public account "Media Diary" and reply to the keyword "Enter Group".

Dry goods collection (receive the corresponding keyword to receive)

1. Keyword|Operation Raiders, the necessary strategies for new media operators to operate

2, keyword|marketing plan, receive the most comprehensive marketing plan classification summary

3, keywords|utility tools, to receive the industry PPT template induction Daquan

4, keywords | must-have publications, receive the operation of the small white salary must read books

xx